{"id":3511,"date":"2023-04-26T18:20:00","date_gmt":"2023-04-26T16:20:00","guid":{"rendered":"https:\/\/reklameskolen.devz.no\/barneskole\/?page_id=3511"},"modified":"2023-11-27T10:42:31","modified_gmt":"2023-11-27T09:42:31","slug":"regler-for-reklame","status":"publish","type":"page","link":"https:\/\/reklameskolen.devz.no\/barneskole\/regler-for-reklame\/","title":{"rendered":"Reklame til barn"},"content":{"rendered":"\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"375\" src=\"https:\/\/reklameskolen.devz.no\/barneskole\/files\/2023\/06\/iStock-1153687631-1.jpg\" alt=\"Illustrasjon av seks barn med forskjellig etnisitet som sitter ved et bord og leser.\" class=\"wp-image-4242\" srcset=\"https:\/\/reklameskolen.devz.no\/barneskole\/files\/2023\/06\/iStock-1153687631-1.jpg 1500w, https:\/\/reklameskolen.devz.no\/barneskole\/files\/2023\/06\/iStock-1153687631-1-300x75.jpg 300w, https:\/\/reklameskolen.devz.no\/barneskole\/files\/2023\/06\/iStock-1153687631-1-1024x256.jpg 1024w, https:\/\/reklameskolen.devz.no\/barneskole\/files\/2023\/06\/iStock-1153687631-1-768x192.jpg 768w, https:\/\/reklameskolen.devz.no\/barneskole\/files\/2023\/06\/iStock-1153687631-1-150x38.jpg 150w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><figcaption class=\"wp-element-caption\">Foto: Lisitsa\/iStock<\/figcaption><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Regler for reklame<\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:67%\">\n<p>Barn ser reklame overalt. Hele dagen. Du ser reklame p\u00e5 skolen, p\u00e5 bussen, i butikken og i spill. Og p\u00e5 internett. Spesielt i sosiale medier er det fullt av reklame. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.medietilsynet.no\/globalassets\/publikasjoner\/barn-og-medier-undersokelser\/2022\/230412_reklame-og-influensere.pdf\" target=\"_blank\">En unders\u00f8kelse fra Medietilsynet<\/a> viser at sju av ti barn mellom 9-18 syns de f\u00e5r for mye reklame i sosiale medier.&nbsp;<\/p>\n\n\n\n<p>Det er ikke forbudt \u00e5 lage reklame for barn. Men i Norge har vi lovregler som skal beskytte barn mot noen typer reklame. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Skjult reklame:<\/strong> N\u00e5r barn er m\u00e5lgruppen, m\u00e5 annons\u00f8rene gj\u00f8re det ekstra tydelig for barn at noe er reklame.  Skjult reklame er alltid forbudt.&nbsp;<\/li>\n\n\n\n<li><strong>Direkte kj\u00f8psoppfordringer:<\/strong> Det er forbudt \u00e5 bruke direkte kj\u00f8psoppfordringer til barn. En kj\u00f8psoppfordring er n\u00e5r reklamen ber deg om \u00e5 kj\u00f8pe noe. Eller om \u00e5 f\u00e5 noen voksne til \u00e5 kj\u00f8pe det. Det er ikke lov \u00e5 bruke uttrykk som \u00abkj\u00f8p n\u00e5\u00bb, \u00abbestill her\u00bb eller \u00abl\u00f8p og kj\u00f8p\u00bb i reklame til barn.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-style-fact-box is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-palette-color-8-color has-text-color\">Ordliste<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e5lgruppe: <\/strong>Den gruppen et budskap er ment for.<\/li>\n\n\n\n<li><strong>Skjult reklame:<\/strong> Reklame som ikke ser ut som reklame.<\/li>\n\n\n\n<li><strong>Kj\u00f8psoppfordring:<\/strong> N\u00e5r reklamen ber deg om \u00e5 kj\u00f8pe noe.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-d445cf74 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-palette-color-8-color has-palette-color-3-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/reklameskolen.devz.no\/barneskole\/den-digitale-halen\/algoritmene-ser-deg\/\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">Tilbake til &raquo; Algoritmene ser deg&raquo;<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-palette-color-8-color has-palette-color-3-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/reklameskolen.devz.no\/barneskole\/regler-for-reklame\/hva-er-lov\/\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">Videre til &laquo;Hva er lov?&raquo;<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Regler for reklame Barn ser reklame overalt. Hele dagen. Du ser reklame p\u00e5 skolen, p\u00e5 bussen, i butikken og i spill. Og p\u00e5 internett. Spesielt i sosiale medier er det fullt av reklame. En unders\u00f8kelse fra Medietilsynet viser at sju av ti barn mellom 9-18 syns de f\u00e5r for mye reklame i sosiale medier.&nbsp; Det [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-3511","page","type-page","status-publish","hentry"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reklame til barn - Barneskole<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reklameskolen.devz.no\/barneskole\/regler-for-reklame\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reklame til barn - Barneskole\" \/>\n<meta property=\"og:description\" content=\"Regler for reklame Barn ser reklame overalt. 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