{"id":59,"date":"2021-12-03T10:22:43","date_gmt":"2021-12-03T09:22:43","guid":{"rendered":"http:\/\/reklameskolen.devz.no\/?page_id=59"},"modified":"2023-12-01T13:15:00","modified_gmt":"2023-12-01T12:15:00","slug":"hva-er-reklame","status":"publish","type":"page","link":"https:\/\/reklameskolen.devz.no\/ungdomsskole\/reklamen-og-oss\/hva-er-reklame\/","title":{"rendered":"Hva er reklame?"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reklameskolen: Hva er reklame?\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/oY0zUHksRYY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"hva-er-reklame\">Hva er reklame?<\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:67%\">\n<p><strong>Reklame <\/strong>er betalt kommunikasjon om en vare eller tjeneste. Det betyr at noen tjener penger p\u00e5 \u00e5 fortelle om akkurat dette produktet.<\/p>\n\n\n\n<p>Reklame handler om \u00e5 vise fram eller fortelle om et produkt p\u00e5 en m\u00e5te som gj\u00f8r at flest mulig f\u00e5r vite om det. M\u00e5let er \u00e5 skape interesse og oppmerksomhet rundt produktet. Slik kan reklamen bidra til at flest mulig kj\u00f8per akkurat dette produktet.<\/p>\n\n\n\n<p>Reklamen forteller gjerne om produktet og hvor bra det er. Men de som lager reklame kan bruke mange forskjellige virkemidler for \u00e5 p\u00e5virke folks tanker, holdninger og handlinger. B\u00e5de ord, bilder, lyd, lys, musikk og tekst kan for eksempel v\u00e6re med p\u00e5 \u00e5 p\u00e5virke hva vi tenker og f\u00f8ler, hva vi gj\u00f8r, og hva vi kj\u00f8per.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-style-questions is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"tittel-for-oppgave-1\">Hva er riktig?<\/h2>\n\n\n\n<p><\/p>\n\n\n<div class=\"h5p-iframe-wrapper\"><iframe id=\"h5p-iframe-28\" class=\"h5p-iframe\" data-content-id=\"28\" style=\"height:1px\" src=\"about:blank\" frameBorder=\"0\" scrolling=\"no\" title=\"Hva er reklame (side 1)\"><\/iframe><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-style-fact-box is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-palette-color-8-color has-text-color\">Definisjon<\/h2>\n\n\n\n<p><strong>Reklame <\/strong>er betalt kommunikasjon om en vare eller tjeneste.&nbsp;<\/p>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-palette-color-4-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/reklameskolen.devz.no\/ungdomsskole\/reklamen-og-oss\/\">Tilbake til &laquo;Reklamen og oss&raquo;<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-30af2ff6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/reklameskolen.devz.no\/ungdomsskole\/reklamen-og-oss\/hva-er-reklame\/hva-er-reklame-del-2\/\">Videre til &laquo;Kjenner du igjen reklamen?&raquo;<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hva er reklame? Reklame er betalt kommunikasjon om en vare eller tjeneste. Det betyr at noen tjener penger p\u00e5 \u00e5 fortelle om akkurat dette produktet. Reklame handler om \u00e5 vise fram eller fortelle om et produkt p\u00e5 en m\u00e5te som gj\u00f8r at flest mulig f\u00e5r vite om det. M\u00e5let er \u00e5 skape interesse og oppmerksomhet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":107,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-59","page","type-page","status-publish","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hva er reklame? - Ungdomsskole<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reklameskolen.devz.no\/ungdomsskole\/reklamen-og-oss\/hva-er-reklame\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hva er reklame? - Ungdomsskole\" \/>\n<meta property=\"og:description\" content=\"Hva er reklame? 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